Studio Terms of Service

The studio is a client of Swiplay. The studio is not the employer of the creators who participate in a campaign. No subordination link exists between the studio and a creator.

The studio alone is responsible for the campaign brief, the instructions given to creators, the choice of reference game or product, and the compliance of the brief with applicable advertising rules. Swiplay does not review or approve the creative direction of creator videos and cannot be held liable for the editorial quality of submitted content.

Swiplay acts as payment agent (mandataire) of the studios. Campaign funds transit through safeguarded Stripe accounts and are distributed to creators; only the Swiplay commission constitutes revenue for Swiplay.

For each submission, you have 48 hours to act: validate, refuse, or do nothing. Inaction triggers auto-validation at J+2. The creator is notified of validation only.

After validation, you have seven additional days (J+2 to J+9) to report a grave issue discovered post-validation. Beyond J+9, no further studio action is possible — credits are sanctuarised.

Refusals and reports are limited to closed lists of six motives each:

Every refusal or report requires a motive from the closed list and a written justification. Swiplay arbitrates within 48 hours. Repeated unfounded refusals or reports may result in temporary suspension of your account.

Campaigns are fully pre-funded. Before a campaign goes live you pay 100% of the media budget plus the Swiplay commission. The commission rate is 20% of the campaign media budget unless a specific contract states otherwise; it is earned on campaign launch and is non-refundable.

Partial refunds are only possible in exceptional cases validated by Swiplay (technical error, force majeure, proven bad-faith fraud by a creator). Unused campaign budget at J+90 can be carried over to another campaign or refunded on request.

Abusive chargeback prohibition: you commit not to initiate a bank chargeback on a campaign payment to replace the contractual dispute procedure described here. Any chargeback initiated without prior contact with Swiplay (minimum 15 business days) is considered a material breach and allows Swiplay to terminate this contract, recover the funds already distributed to creators, and seek damages.

Creators retain ownership of the videos they produce. By participating in your campaign, each creator grants you a non-exclusive licence to use their content within the scope set by the campaign brief. The licence is not tacit — you must specify in the brief, for each campaign: permitted channels (repost, paid media, TV, OOH), duration, exclusivity (if any), modification rights, geographic scope.

Any use outside the licence granted in the brief requires a separate agreement with the creator. Swiplay can facilitate this agreement but is not party to it.

You commit to providing accurate company information (legal name, SIRET or equivalent, VAT number, legal representative) during onboarding and to keeping it up to date. Swiplay validates SIRET via the French SIRENE API and EU VAT numbers via the VIES service.

Invoicing is electronic, SEPA-only. Invoices are issued at campaign pre-funding and are available in your studio dashboard.

Swiplay is a trusted technical third party. We are not liable for the outcome of a campaign in terms of sales, installs, or ROAS, nor for the non-performance of a given creator. Our liability is capped at the amount of the Swiplay commission paid for the campaign in question.

We may update these Terms. A new version triggers a re-consent screen on your next dashboard login. These Terms are governed by French law; any dispute falls within the exclusive jurisdiction of the competent French courts.

Contact: contact@swiplay.com. Data protection: dpo@swiplay.com.