Skip to main content
Swiplay

Get your game trending.

Launch campaigns with hand-picked gaming creators on TikTok, Instagram and YouTube, and only pay for the views they deliver.

Launch a campaign
See how we select
Scroll to see more

They trust us

Magic Pockets
Gameforge
Ankama
Two Frogs
Mixed Realms
Rebound
NAGA Co-Publishing
Magic Pockets
Gameforge
Ankama
Two Frogs
Mixed Realms
Rebound
NAGA Co-Publishing
Magic Pockets
Gameforge
Ankama
Two Frogs
Mixed Realms
Rebound
NAGA Co-Publishing
Magic Pockets
Gameforge
Ankama
Two Frogs
Mixed Realms
Rebound
NAGA Co-Publishing

0+approved creators

And this is just the beginning.

Your game in the hands of credible creators.

Every account goes through our manual checks before it is approved.

No AI-generated voice
No sloppy or low-effort content
No artificial views tolerated
Paid partnership disclosed

Creators across Europe and North America.

Your views come from the markets where your game sells.

Mohamed HamdouniMohamed HamdouniFounder of SwiplayI have been covering games under the handle @eyzuro for more than two years. Swiplay puts a game in the hands of creators like me.

From budget to views, in three steps.

01You set the terms

Tier, budget, per-creator cap and dates. Your campaign shows up exactly like that in the creators’ feed.

13Z: The Zodiac Trials

€7 RPM€1,000 MaxKeys
€573 left€2,000 in total
02Creators post

They shoot short videos, in their usual style, on their TikTok, YouTube and Instagram accounts.

03You pay as the views come in

Every thousand views we read takes a share of the budget, and whatever is left comes back to you.

Views247,700across 67 posts
CPM€5.76target€7.00
Budget spent€1,427of €2,000

Platform breakdown

Instagram23 videos92K37%TikTok22 videos80K32%YouTube22 videos75.7K30%

What sets us apart.

Paid per view, not a flat fee

A video that does not take off costs you almost nothing.

  • Swiplayyes
  • An agencyno
  • Other platformsyes

Unspent budget comes back

Views consume the budget, and whatever is left comes back to you.

  • Swiplayyes
  • An agencyno
  • Other platformsdepends on the platform

Quality creators

No AI voice and no low-effort video.

  • Swiplayyes
  • An agencyyes
  • Other platformsno

Partnership disclosure required

Required before a video can be submitted to the campaign.

  • Swiplayyes
  • An agencyyes
  • Other platformsno

You choose your creators

Selection tier: you accept or decline each application.

  • Swiplayyes
  • An agencyyes
  • Other platformsdepends on the platform

Review before publication

Review tier: you see the video before it goes out and can ask for changes.

  • Swiplayyes
  • An agencyyes
  • Other platformsdepends on the platform

Artificial view detection

Zero tolerance for a video pushed with ads or an inflated view count.

  • Swiplayyes
  • An agencyno
  • Other platformsno

Commission

A rate that won’t go up.

  • Swiplay15%from €5,00020% below
  • An agency?
  • Other platforms20 to 25%

Minimum budget

  • Swiplay€2,000
  • An agency?
  • Other platforms$3,000 to $5,000

On a €5,000 budget

Against 25%40% less commission+€500 for your creators
Against 20%25% less commission+€250 for your creators

Included: access to our hand-picked creators, help setting up your campaign and a private Discord with the team.

Next Fest: 10% on your first campaign, until October 19.

“Swiplay is an innovative and very effective way to work with creators on short, viral formats. It cut both our costs and the time we needed, while delivering excellent results.”
AnkamaSacha Vetu, Marketing Manager at AnkamaSee the Dofus campaign
“This visibility allowed us to build real momentum ahead of the release, gain velocity on Steam and increase interest in the game. Looking back, this campaign clearly contributed to the commercial success of our launch, and we are very satisfied with the work done with Swiplay.”
Victor Abresol, Founder, Sol BrothersSee the Maseylia: Echoes of the Past campaign

The best deal on the market to get your game seen.

Launch your first campaign in minutes.

Launch my first campaign
Swiplay

The platform connecting game studios and publishers with verified content creators.

Book a demo

Legal

© 2026 Swiplay. All rights reserved.