Privacy Policy
Last updated: October 15, 2026
This policy explains what data Swiplay processes, why, on what legal basis, for how long, who it is shared with and what your rights are (GDPR and French Data Protection Act).
1. Who is responsible
SWIPLAY, French simplified joint-stock company (SAS), 138 avenue Victor Hugo, 75016 Paris, France. Personal data and exercising your rights: contact@swiplay.com. Support: the “Help and support” page of your account.
2. What we process, why and for how long
For each use: the data, the purpose, the legal basis (article 6.1 GDPR) and the retention period. We only collect what these uses need, step by step during signup.
2.1. Your account
Data: email (sign-in with a single-use code, no password) or Discord identifier if you sign in with Discord; pseudonym; language; acceptance of the terms (date and IP address).
Purpose: open your account and authenticate you. Basis: contract.
Retention: as long as your account exists. The record of acceptances is kept during the contract and then for the limitation period, as proof (article 7.1 GDPR).
2.2. Billing, payments and tax reporting (creators and agencies)
Data: first name, last name, date and place of birth, nationality, address, phone, country of tax residence, tax identifier (SIRET or equivalent), VAT number and regime, bank details, earnings, withdrawals and self-billing invoices. Collected step by step during signup, at the latest before the first payout; without them, no payout is possible.
Purpose: pay you, issue the self-billing invoices (self-billing mandate) and file the mandatory tax returns (DAC7, DAS2, VAT). Basis: contract and legal obligation (article 242 nonies A of Annex II to the French General Tax Code, Directive (EU) 2021/514, articles 240 and 1649 ter A of the French General Tax Code).
Retention: accounting records 10 years (article L123-22 of the French Commercial Code); data reported under DAC7, 5 years after the reported year; including after the account is deleted.
2.3. Identity and business verification
Data: for creators, identity document, selfie, address and tax status, collected and kept by Stripe, not by Swiplay; for studios and agencies, legal name, registration, VAT number, address, billing email and legal representative, completed where needed from public registers.
Purpose: open the payment account, verify the business, screen against international sanctions, invoice. Basis: contract, legal obligation (anti-money laundering, EU sanctions) and legitimate interest.
Retention: that of the account, then that of the accounting records (2.2).
2.4. Security
Data: IP address, browser, sign-in logs, security events.
Purpose: protect accounts and prevent fraud. Basis: legitimate interest.
Retention: technical logs 90 days; security events 5 years; financial events 6 to 10 years (accounting and tax obligations).
2.5. Linked networks and statistics (creators)
Data: username, identifier and public statistics of the accounts you link (followers, picture); public statistics (views, likes, comments, shares) of submitted videos, read through the platforms' APIs or on their public pages; if you link YouTube or Instagram, detailed statistics of submitted videos (watch time, retention, traffic sources, subscribers gained) and aggregated audience data (age, gender, country), which identify no viewer. Details by platform in section 5.
Purpose: measure your participations, calculate your earnings (with views only), show you your statistics, show them to the studio of the campaign concerned and, if you choose, in your media kit. Basis: contract; linking an account relies on your consent, which you withdraw by unlinking it; publishing your audience in your kit also relies on your consent (2.7).
Retention: as long as the link is active; deleted when you unlink the network or when the account is closed. The views used to calculate your earnings stay with the accounting records (2.2).
2.6. Submitted videos, transcription and translation (creators)
Data: the videos you submit and their information (link, title, description, thumbnail, public statistics); their written transcription, taken from the platform's subtitles (YouTube, TikTok) or, failing that, produced from the sound by a tool installed on our servers in the European Union; its automatic translation; videos sent for review; copies of videos made before October 15, 2026. To get the sound of a video without subtitles, we may use a retrieval service (3.1), which only receives the public address of the video; the sound is deleted as soon as the transcription is done.
Purpose: check that the brief is respected, let the studio follow its campaign, show you your transcription, keep evidence in case of a report, dispute or fraud. No decision is made automatically from the transcription. Basis: contract; evidence: legitimate interest.
Retention: the transcription and its translation, as long as the submission exists, and at the latest until your account is closed; the video sent for review, 30 days after it goes online, or 30 days after the end of the campaign if it is never published; copies made before October 15, 2026, as long as the campaign and any disputes about it are open, then 90 days. Everything is deleted when your account is closed, except what the law requires us to keep (2.2).
2.7. Profiles, public page and media kit (creators)
Data: for each profile, pseudonym, photo, banner, bio, private label and linked networks; what you publish on your public page and media kit (bio, links, business email, images, documents, videos, statistics); your swiplay.gg address, your change requests, the reason for a refusal and your former addresses.
Purpose: present your profiles to studios, publish your page, let you be contacted. Basis: contract; the audience of your YouTube and Instagram accounts (age, gender, country) is only published in your kit with your consent, which you give by ticking, before publishing, the box accepting its publication, and which you withdraw at any time from the editor; the kit states the source of these figures.
Retention: as long as your account exists; you can take your page down at any time. A former address remains reserved for you for 90 days, then may be taken by another user. Everything is deleted when the account is closed.
2.8. Visitors of creators' public pages
Data: country (inferred from the IP address, which is not kept), device type, category of the referring site, clicks on the page, whether or not you are signed in with a studio account; a technical fingerprint that changes every day, to count a visit only once. No cookie.
Purpose: give the creator visit statistics; they only see totals. Basis: legitimate interest of Swiplay and of the creator, without cross-site tracking.
Retention: fingerprint deleted after 3 days; daily totals contain no personal data.
2.9. Collaboration requests sent to a creator
Data: what you enter (name, company or brand, email, project, budget, message), your language, proof of your agreement and, if you tick it, your agreement to be contacted by Swiplay; an encrypted fingerprint of your IP address against abuse.
Purpose: pass your request on to the creator, or to the agency that represents them, who replies to you directly (steps taken at your request); contact you if you agreed to it (consent); limit abuse (legitimate interest).
Retention: 24 months after sending, or until the creator's account is closed if that happens first; IP fingerprint 30 days. Your agreement to be contacted can be withdrawn at any time at contact@swiplay.com.
2.10. Direct offers
Data: video concerned, proposals, messages, code or advertising authorisation, delivery, reason for a dispute and the creator's explanation. Each party only sees its own amount.
Purpose: perform the offer and settle a dispute. Basis: contract; keeping the exchanges in case of dispute: legitimate interest.
Retention: amounts, dates and statuses 10 years (accounting records); messages, codes and reasons for the limitation period applicable to disputes.
2.11. Representation by an agency
Data: the link with the agency (start, end, end request), your agreement to the mandate and its date, the record of the acts performed by the agency in your name; for an agency, its company information, its VAT regime, its acceptances and its Stripe payment account.
Purpose: enable the representation, keep proof of it and pay the agency. Basis: contract; record of the acts: legitimate interest of Swiplay and of the creator.
Retention: during the representation, then for the limitation period, as proof.
2.12. Support, reports, decisions and notifications
Support: messages and attachments sent through the “Help and support” page and our replies (contract); kept as long as your account exists, anonymised when it is closed.
Reports of content: address of the page, content concerned, explanations, name, email, statement of good faith and our exchanges (legal obligation, Regulation (EU) 2022/2065, articles 16 and 17). The author's name and email are not passed on to the creator concerned, unless necessary. Kept for the time needed to handle the report, then for the limitation period.
Team decisions (refusal, removal, recovery of earnings): the reason given to you and the team's internal notes, kept with the submission or account concerned, as proof (legitimate interest); they are provided to you if you request access to your data.
Notifications in your account: 12 months.
2.13. Preferences, lists and emails
Display currency (contract): conversions use the rates published by the European Central Bank, to which no data is sent.
“Notify me” for a service in preparation: your request, its date, your language, your IP address and your browser (consent); kept until the launch message or until you ask to stop being notified (contact@swiplay.com).
Newsletters and marketing: opt-in only (consent), revocable through the link in each email or at contact@swiplay.com; sending stops as soon as you withdraw. Email delivery events (delivered, opened, clicked) are kept for the duration of the account.
3. Who receives your data
3.1. Our service providers
- Stripe Technology Europe Limited (Ireland)Payments, safeguarding of funds, identity verification, payouts, collection of studios' bank transfers. Part of the identity verification may be processed in the United States by Stripe Inc. (EU-US Data Privacy Framework).
- Hosting (European Union)Application, database and files (logos, campaign assets, invoices, exports); the hosting provider is identified in the legal notice.
- Email delivery (EU region)Transactional emails, by a specialised provider.
- Error monitoring (United States)Specialised provider (Data Privacy Framework and standard contractual clauses); personal data is anonymised before anything is sent from the browser, with no cookie.
- Accounting platform (France)Invoices, self-billing invoices and entries (legal name, SIREN, amounts, partial bank details).
- Google LLC (United States): translationAutomatic translation of transcriptions by Google's online translation service, which only receives the text and the languages, without any account identifier or financial data. Transfer basis: EU-US Data Privacy Framework.
- Cloudflare, Inc. (United States): network tunnelEncrypted tunnel (WARP) through which some requests from our servers to YouTube and Google go (subtitles, sound of videos without subtitles, translation). Cloudflare sees the names of the sites called and the volumes exchanged, not the content of the exchanges. Transfer basis: EU-US Data Privacy Framework.
- Sound retrieval: loader.to and tikwm.comWhen a video has no subtitles, its sound may be requested from loader.to (YouTube) or, as a last resort, from tikwm.com (TikTok). These online services only receive the public address of the video; the sound is deleted as soon as the transcription is done.
- Discord Inc. (United States): sign-in and internal alertsSign-in with Discord for creators and studios. When you sign in, your account may be added to the Swiplay server: the community server for creators, the Swiplay Partners server for studios, with a private channel named after your organisation. Our internal alerts also go through Discord: they may contain your pseudonym, your email and amounts, never bank details or identity documents. Transfer basis: EU-US Data Privacy Framework, supplemented by standard contractual clauses.
- Appointment booking tool (United States)Data Privacy Framework; only receives data if you click through to its website.
3.2. Other recipients
- StudiosThe public profile of the creators who join their campaigns, apply to them or answer their offers, the statistics of section 2.5, the transcription of submitted videos and the reason for the decisions made on these videos; never your legal identity, your address, your tax data or your payment details. A studio may know that you are represented by an agency, without knowing its name.
- The agency that represents youThe information needed to act in your name (profiles, public page, networks and statistics, campaigns, applications, videos, reviews, keys, offers and sums generated). It is answerable for the use it makes of it.
- The creator you write to, or their agencyYour name, your company and your email, never your IP address. They are answerable for the use they make of them to reply to you.
- The publicWhat you publish on your page and your kit is visible to anyone and may be picked up by search engines and link previews.
- The platforms you link (TikTok, Meta, Google, Twitch, Valve)See section 5. The platforms’ video players only load if you click on them; the platform then receives your data under its own policy.
- AuthoritiesTax returns (DAC7, DAS2) to the French administration; verification of studios' SIREN with the public registers.
We never sell your data.
4. Transfers outside the European Union and security
When a provider processes data outside the EU, the transfer relies on an adequacy decision (EU-US Data Privacy Framework), on the European Commission’s standard contractual clauses or, for Twitch and Steam, on your express consent given when linking the account (article 49.1.a GDPR). The sound retrieval services (3.1) only receive the public address of a video already published. The full list of providers and their safeguards is available on request at contact@swiplay.com.
We protect data with measures suited to the risk, in particular encryption and access control (article 32 GDPR).
5. Linked accounts: rules by platform
You link each account yourself and may unlink it at any time from your settings. We never access private messages or private account data, and this data is never sold or used for advertising. When you unlink a network, we ask the platform to revoke access where it allows it and we immediately delete the statistics and audience data obtained through that connection; access tokens are kept encrypted as long as the link is active.
- TikTok (TikTok Technology Limited, Ireland)Basic profile, account statistics, list of public videos and their statistics (scopes user.info.basic, user.info.stats, video.list). Processing may take place in the United States under standard contractual clauses.
- Instagram (Meta Platforms Ireland Ltd)Business or creator profile, account statistics and audience (scopes instagram_business_basic, instagram_business_manage_insights). Data Privacy Framework and standard contractual clauses for the United States. You may also request the deletion of your data through the mechanism provided by Meta; Swiplay honours it automatically.
- YouTube (Google Ireland Ltd)Channel information, channel and per-video statistics, video audience (scopes youtube.readonly, yt-analytics.readonly). Data Privacy Framework and standard contractual clauses for the United States. The studio of a campaign sees the YouTube statistics of the videos you submit to it, including their audience (the channel's when the video's is missing). Your public kit only shows your YouTube audience if you have ticked the box accepting its publication (2.7); the averages, medians and engagement rates Swiplay calculates from YouTube's public figures carry the mention “Calculated by Swiplay”. Swiplay's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. By using the YouTube API Services, you also agree to the YouTube Terms of Service (https://www.youtube.com/t/terms) and the Google Privacy Policy (https://policies.google.com/privacy). You can remove access from the permissions page of your Google account (https://myaccount.google.com/permissions).
- Twitch (Twitch Interactive, Inc., United States)Transfer basis: your express consent (article 49.1.a GDPR). Twitch confirms that the channel is yours (“openid” permission only, without your email); we keep its identifier and an encrypted token, and every day we record its public data (name, picture, status, followers and their history, current live stream and viewers, latest VODs and their views) to show it to you and, if you choose, to display it in your kit. “Unlink” deletes the tokens and records and revokes access on Twitch.
- Steam (Valve Corporation, United States)Transfer basis: your express consent (article 49.1.a GDPR). Steam confirms your identifier, with no password or token, and we only keep that identifier. We read on demand your nickname, your avatar and, if your profile makes them public, your games and playtime, for example to check that a key received on Swiplay was activated. These reads are only visible to you and are only kept for a few minutes. This data is stored in Germany (European Union). “Unlink” deletes the identifier.
6. Cookies
Only strictly necessary cookies are set, without a banner: session and security (sign-in, protection against forged requests, switching between accounts), preferences (language, selected creator profile, display) and journeys (campaign invitation, linking a network, referral link or creator invitation, prefilling a studio's signup), for 13 months at most. No advertising or audience measurement cookie; error monitoring sets none. You can clear them from your browser.
7. Your rights
You may request access to your data, its rectification, erasure or portability, the restriction of its processing, and object to processing based on our legitimate interest; you may withdraw a consent at any time. Write to contact@swiplay.com (without an account, from the email you gave us). Deleting your account takes effect 14 days after you confirm it: you can cancel it during that period, and your withdrawable balance is paid out to you; what the law requires us to keep (2.2) is kept. We answer within one month, two more months for a complex request. You may also lodge a complaint with the CNIL (www.cnil.fr) or the authority of your country of residence.
8. Changes
We may update this policy; any significant change is brought to your attention in your account or by email, for your information.
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